Germanys biggest department store for carnival articles.
From laundry to Carnival:
Unto 1990 Winand Wierts was owner of a small laundry in limburgian Vaals.
In the cold months of carnival he hired empty ice-bars and sold fancy dresses there.
As his son Ralph became twenty years old and was looking for a job,
the senior had an idea:
Carnival throughout the year!
It took a while until this idea could make its way. Father and son had to struggle
against disbelief and doubts, but good ideas can´t be stopped.
The company started to grow steadily, and it expanded from Vaals to Eschweiler
and finally via Cologne to Würselen. The successful idea gained ground in the
Rhineland, the stronghold of Carnival, and is still thriving today.